Kanye West and Kim Kardashian have revealed the name of their baby... if you believe TMZ.
They have named the baby North West .
36-year-old Kanye West seems extremely happy with his latest creation.
There were rumours floating around that the baby may get a name involving a direction, and looks like it was true. (Did anyone actually take it seriously?)
Perhaps Kanye and Kim are fans of One Direction. Perhaps their new US$11m mansion in Bel Air faces North West... Who knows?
What do you make of the name?
And most importantly... do you even care?